<div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><a href="https://www.9news.com.au/australia" rel="" target="_blank" title="Aussies"><span>Aussies</span></a><span> are looking to fight back against shrinkflation, with more than half saying they would be willing to pay more to get more at cafes and </span><a href="https://www.9news.com.au/restaurants" rel="" target="_blank" title="restaurants"><span>restaurants</span></a><span>.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Rising costs in hospitality are causing small businesses to either increase costs to cover for products getting more expensive, or shrink portion sizes so they spend less.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>However, there are times where product or serving sizes will decrease but prices remain the same, which is referred to as "shrinkflation".</span></div></div><div><div id="adspot-mobile-medium"></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><span>EXCLUSIVE:</span></strong><span> </span><a href="https://www.9news.com.au/national/annastacia-palaszczuk-the-politics-of-being-me-book-former-queensland-recalls-toughest-moments-in-political-career/f8ad75e1-2bd5-4482-823c-dcbcf8e5e103" rel="" target="_blank" title=""><strong><span>'Tense' COVID-19 phone call between Morrison and then-Queensland premier Palaszczuk</span></strong></a><strong><span></span></strong></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>In a </span><a href="http://money.com.au"><span>money.com.au</span></a><span> survey of 1000 Aussies last month, 56 per cent said they would prefer to pay more when dining out at cafes and restaurants, if it means they don't get less on their plates.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Nearly a quarter - 23 per cent - believe restaurants should absorb rising costs or cut costs in other areas of the business, rather than selling customers short.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Experts say as shrinkflation becomes more common, Aussies are becoming more perceptive of when it occurs.</span></div></div><div><div class="OUTBRAIN" data-reactroot="" data-src="//www.9news.com.au/national/aussies-fight-back-against-shrinkflation-cafes-restaurants/521d145a-3ee9-415c-b0be-5e6388a4fc4f" data-widget-id="AR_5"></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"Shrinkflation can feel like businesses are trying to hoodwink customers and hope people won't notice they're getting only one piece of bacon instead of two with their eggs on toast for the same price they've always paid," </span><a href="http://money.com.au"><span>money.com.au</span></a><span>'s Sean Callery said.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><span>POLITICS:</span></strong><span> </span><a href="https://www.9news.com.au/national/one-nation-leader-pauline-hanson-brags-about-being-gifted-new-plane/b4f85257-73e3-4b60-b2d0-042b09f84b10" rel="" target="_blank" title=""><strong><span>'Yes, it's sexy': Pauline Hanson brags about being gifted new plane</span></strong></a><strong><span></span></strong></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>He said people have become accustomed to it in supermarkets, but claims the situation in cafes and restaurants is different.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"In a café or restaurant, it's more of a leap of faith when you order that the portion size will be reasonable for the price and consistent," he said.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>The survey found older Australians, Baby Boomers and Gen X, would be more willing to pay more to get more, but only 45 per cent of Gen Z surveyed held this view.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Gen Z also expect businesses to do more to absorb costs and not pass them on to the customer, potentially reflecting that they have less spending power than other generations.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><span>READ MORE:</span></strong><span> </span><a href="https://www.9news.com.au/national/volkswagen-golf-tiguan-tayron-recalled-australia-steering-fault/cc0d1de8-7ed5-4991-9046-763ff9234ddf" rel="" target="_blank" title=""><strong><span>Thousands of new Volkswagens recalled after serious steering defect uncovered</span></strong></a><strong><span></span></strong></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>However, the cafe and restaurant industry argue they are in a lose-lose situation, being unable to absorb costs anymore.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>CEO of the Australian Restaurant and Café Association (ARCA) Wes Lambert claimed portion sizes across the industry had remained consistent, but admitted some price rises had to be as high as 10 per cent.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"People would quickly notice if they were no longer satisfied, so reducing portion sizes is much harder to get away with," he added.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"It's very difficult to 'shrinkflate' in hospitality because portion sizes are often fixed by the vessel. A pint is a pint, a schooner is a schooner."</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><em><strong><span>NEVER MISS A STORY:</span></strong></em><span> </span><em><span>Get your breaking news and exclusive stories first by following us across all platforms.</span></em></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><ul><li><p><em><strong><span>Download the 9NEWS App here via</span></strong></em><span> </span><a href="https://apps.apple.com/au/app/9news/id1010533727"><em><strong><span>Apple</span></strong></em></a><span> </span><em><strong><span>and</span></strong></em><span> </span><a href="https://play.google.com/store/apps/details?id=nineNewsAlerts.nine.com&amp;hl=en_AU&amp;pli=1"><em><strong><span>Google Play</span></strong></em></a></p></li><li><p><em><strong><span>Make 9News your preferred source on Google by</span></strong></em><span> </span><a href="https://9.nine.com.au/8x987w"><em><strong><span>ticking this box here</span></strong></em></a></p></li><li><p><em><strong><span>Sign up to</span></strong></em><span> </span><a href="https://login.nine.com.au/edm?client_id=nineatnine"><em><strong><span>our breaking newsletter here</span></strong></em></a></p></li></ul></div></div>