<div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Viral </span><a href="https://www.9news.com.au/social-media" rel="" target="" title="social media"><span>social media</span></a><span> trends are emptying </span><a href="https://www.9news.com.au/supermarkets" rel="" target="" title="supermarket"><span>supermarket</span></a><span> shelves across the </span><a href="https://www.9news.com.au/national" rel="" target="" title="nation"><span>nation</span></a><span> as retailers struggle to keep up.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Trends like the viral Biscoff cheesecake have turned yoghurt into a vacant spot at supermarkets.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"It's a constant battle for us to keep up with the trends because they're so fast-moving," </span><a href="https://www.9news.com.au/coles" rel="" target="" title="Coles"><span>Coles</span></a><span> development chef and ambassador Michael Weldon said.</span></div></div><div><div id="adspot-mobile-medium"></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><span>READ MORE:</span></strong><span> </span><a href="https://www.9news.com.au/national/all-glue-stores-to-close-in-australia/3d2d48af-3703-4315-b054-ba9b9f743363" target="" title="Chain of popular fashion stores to close"><strong><span>Chain of popular fashion stores to close</span></strong></a></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"The viral </span><a href="https://www.9news.com.au/japan" rel="" target="" title="Japanese"><span>Japanese</span></a><span> cheesecake has gone a bit crazy.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"We've seen our yogurt sales go through the roof."</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Cottage cheese also boomed by 68 per cent in the first half of the </span><a href="https://www.9news.com.au/finance" rel="" target="" title="financial"><span>financial</span></a><span> year.</span></div></div><div><div class="OUTBRAIN" data-reactroot="" data-src="//www.9news.com.au/national/the-surprising-reason-shelves-are-empty-across-the-country/d87d04be-f8ed-4f71-94b0-6f8bdaff2ab0" data-widget-id="AR_5"></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Some trends are less about flavour and more of a guessing game, such as the viral Clinkers trend that caused shortages of the chocolate.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>The trend saw people promising to do something if they were able to correctly guess the colour of the Pascall Clinker they were biting into.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"We saw last September Clinkers went up, they doubled in sales from the year before," Weldon said.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><span>READ MORE:</span></strong><span> </span><a href="https://www.9news.com.au/national/dominos-pizza-loses-10-per-cent-of-customers-six-month-results/ca6469b9-5db6-4666-a23f-c922302552c5"><strong><span>Australia's biggest pizza chain loses 10 per cent of customers</span></strong></a></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Supermarkets and brands are looking to capitalise on the popularity of the products.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Purpose-built supermarket test kitchens are chasing and evolving social media trends.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"We have a team here who's concentrating on looking at what the next big thing is," </span><a href="https://www.9news.com.au/woolworths" rel="" target="" title="Woolworths"><span>Woolworths</span></a><span> head of commercial rewards Jessica Loader said.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"They're working in our innovation kitchens, they're looking at trends in restaurants and around the world."</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"Off the back of trends, we'll develop products to match those trends," Weldon said.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"Shaker Salads has just launched a viral trend at the back of that classic cucumber salad in the Big Shaker Tubs."</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>The big supermarkets are already predicting the next big thing.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"The next big thing: fibre," Loader said.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"Dumpling lasagna, that one has taken off in the last couple of weeks."</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"They're calling it 'swavoury': sweet and savoury," Weldon said.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"Who knows that could be the next one."</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><em><span>NEVER MISS A STORY:</span></em></strong><span> </span><em><span>Get your breaking news and exclusive stories first by following us across all 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