<div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Every day </span><a href="https://www.9news.com.au/australia" rel="" target="_blank" title="Australians"><span>Australians</span></a><span> will be able to make extra cash on </span><a href="https://www.9news.com.au/tiktok" rel="" target="_blank" title="TikTok"><span>TikTok</span></a><span> by opting in to one of the app's latest features; TikTok One.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>The new advertising tool, highlighted at the app's industry event TikTok Spotlight yesterday, lets brands turn existing user videos about their products into ads.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>And the users – whether they have a following of 1 million or 100 – get paid.</span></div></div><div><div id="adspot-mobile-medium"></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><span>LIVE UPDATES:</span></strong><span> </span><a href="https://www.9news.com.au/world/us-israel-attack-iran-live-updates-march-13-donald-trump-latest-news-headlines/2c48fadd-6ec9-4b19-9392-9ec9255db683" target="_blank"><strong><span>Iran reveals underground 'missile tunnels</span></strong></a></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"This is giving people an opportunity to not just create content ... but also be rewarded," Amy Bradshaw, TikTok's general manager global business solutions AUNZ, told nine.com.au.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Once a user joins TikTok One as a creator, brands can contact them directly and ask to use their videos in ad campaigns.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Users can also respond directly to call-outs from brands for specific content.</span></div></div><div><div class="OUTBRAIN" data-reactroot="" data-src="//www.9news.com.au/national/make-money-on-tiktok-tt-shop-australia-new-ads/1d62841b-5b39-4801-a853-20b330b0ca4a" data-widget-id="AR_5"></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><span>READ MORE:</span></strong><span> </span><a href="https://www.9news.com.au/national/weather-forecast-australia-rain-set-to-continue-in-wet-start-to-autumn/67708694-59eb-4fa0-a764-9c5889f23eac" target="_blank"><strong><span>Rain set to continue in wet start to autumn across parts of country</span></strong></a></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>The best part, Bradshaw said, is that you don't need to be an influencer with millions of followers to get involved.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"It's not about how popular you are as a creator, it's how interesting and unique your content is," she said.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"So it really democratises the creator landscape."</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>TikTok users must meet eligibility criteria to join TikTok One, like being 18 or older.</span></div></div><div class="player__video-container"><img alt="" src="https://imageresizer.static9.net.au/RAfyVCmblLxFdBotZ8k1kH0l9vQ=/750x0/https%3A%2F%2Fvms-network-images-prod.s3-ap-southeast-2.amazonaws.com%2F2025%2F12%2F739106%2Fthumb-site-vid.png"/></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>TikTok users who don't want to have their videos turned into ads need not worry.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Users must opt-in to the program and agree to let a brand use their content before it can be pushed as a paid advertisement.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"You get to choose which brands [you work with], you can accept or decline if they want to use your ads," Bradshaw said.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"It's just another opportunity to create revenue stream.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"You're creating the content anyway, so you can be rewarded for that."</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><span>READ MORE:</span></strong><span> </span><a href="https://www.9news.com.au/national/qantas-settles-covid-class-action-for-105-million-dollars/5328147d-ccf8-4e0b-8af7-a5ff6622fd89" target="_blank"><strong><span>Qantas agrees to $105 million settlement over COVID-19 flight credits</span></strong></a></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Like with any new feature, there will be teething issues.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Earlier this week Australian influencer Cheree (@chereeanne on TikTok) was shocked to see one of her videos was being used by Merit Beauty with the 'paid partnership' tag.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Cheree made a video expressing her shock and frustration at not being paid for the ad.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>In a follow-up, she said her video had been picked up through TikTok One.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>She said she must have signed up without realising or been added to the program due to her follower count, but that she had since removed herself from the program.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Cheree declined to comment for this article.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Bradshaw couldn't comment on Cheree's experience but said steps are taken to prevent situations like hers.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"There may be teething problems," she said, but added that TikTok strives to "make sure we're being measured with how we're rolling out new products".</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Other new advertising tools announced at yesterday's event included Prime Time, which lets brands push up to three sequential video ads to users in a 15 minute window.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>But Bradshaw promised users won't be bombarded by extra ads "no matter how many advertisers" come onto the platform.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>And there are a lot of them.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><span>READ MORE:</span></strong><span> </span><a href="https://www.9news.com.au/national/man-missing-from-water-near-houseboat-search-and-rescue-burnett-heads/78215943-eea7-43c2-af27-0bdf380811bf" target="_blank"><strong><span>Search underway for man who vanished off a houseboat amid Queensland floods</span></strong></a></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>More than 350,000 Australian businesses already use TikTok, including major success stories like HiSmile.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Launched in 2014 with just $20,000 in capital, it has become a global empire due in no small part to advertising on TikTok and its presence on TikTok Shop in the UK and US.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>TikTok Shop allows users to buy products directly within the app and lets creators earn commission by promoting specific brands or items.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>HiSmile has made more than $2.6 million in sales on TikTok Shop in the first few months of 2026 alone – but none of those purchases came from Australia.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Despite TikTok Shop's popularity among brands and consumers, TikTok has yet to roll out the feature to its more than 10 million Australian users.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>So when will Australia finally get access?</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"It's the question I get in every meeting," Bradshaw confessed, but said there's no launch date set for TikTok Shop Australia.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>There's no "hidden reason" why the feature hasn't been rolled out in Australia yet, but Bradshaw said that it will come – eventually.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"There's a roadmap, we're opening new markets all the time [and] Australia is not on the immediate roadmap, but we will get there."</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><em><span>NEVER MISS A STORY:</span></em></strong><span> </span><em><span>Get your breaking news and exclusive stories first by following us across all platforms.</span></em></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><ul><li><strong><em><span>Download the 9NEWS App here via</span></em></strong><span> </span><a href="https://apps.apple.com/au/app/9news/id1010533727" target="_blank"><strong><em><span>Apple</span></em></strong></a><span> </span><strong><em><span>and</span></em></strong><span> </span><a href="https://play.google.com/store/apps/details?id=nineNewsAlerts.nine.com&amp;hl=en_AU&amp;pli=1" target="_blank"><strong><em><span>Google Play</span></em></strong></a></li><li><strong><em><span>Make 9News your preferred source on Google by</span></em></strong><span> </span><a href="https://9.nine.com.au/8x987w" target="_blank"><strong><em><span>ticking this box here</span></em></strong></a></li><li><strong><em><span>Sign up to</span></em></strong><span> </span><a 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