<div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Just weeks after announcing its collapse, Click Frenzy has been snapped up by new owners who are betting the brand still has a place in Australia's crowded online deals market.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Click Frenzy and its sister company, Power Retail – an online news and events business – folded in late March, after fourteen years in business.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>The once high-profile sales platform has been acquired by e-commerce entrepreneurs Gabby and Hezi Leibovich, the brothers behind Catch of the Day.</span></div></div><div><div id="adspot-mobile-medium"></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><span>LIVE UPDATES:</span></strong><span> </span><a href="https://www.9news.com.au/world/us-israel-iran-war-live-updates-may-4donald-trump-latest-world-news-headlines/5d0eb4fe-9c97-450b-86e1-1bdb15badd54" target="_blank" title=""><strong><span>Iran threatens to blow up ceasefire if 'Project Freedom' enacted</span></strong></a></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>They plan to relaunch within weeks after securing the domain and customer database.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Click Frenzy launched in Australia with great success in 2012.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>In announcing the pioneering online retailer's shock collapse in March, founder Grant Arnott described being "shattered" and "embarrassed" in a heartfelt social media post.</span></div></div><div><div class="OUTBRAIN" data-reactroot="" data-src="//www.9news.com.au/national/click-frenzy-new-owners-saved-from-administration-online-deals-amazon-black-friday/8c5c3c43-4ddd-40e4-b855-bc860fe4afd1" data-widget-id="AR_5"></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>However, the turnaround isn't without significant hurdles.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Click Frenzy is returning to a market that has ostensibly outgrown its original model.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>A leader in sales events, it now faces staunch competition from prolonged promotions like Black Friday and Amazon Prime Day.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>The platform built its name on limited-time sale events, pulling in large audiences during short bursts of heavily promoted deals.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>That model is now being reworked, with the new owners moving towards a more consistent stream of offers.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Gabby Leibovich said the brand still has strong recognition, but the way people shop online has ultimately changed.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"The brand didn't lose its connection with shoppers. It just didn't keep up with how people shop today," he told nine.com.au.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"We saw a chance to bring it back in a way that works better for both sides. More useful for customers, and more effective for retailers."</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Instead of relying on a handful of major sale dates, the relaunch will centre on more frequent deals to keep customers coming back.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"There's no shortage of deals online today. Our job is to cut through that noise and make it easier to find genuinely good deals."</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Bringing retailers back onto the platform will be critical, particularly as brands weigh where to place promotions and how to reach customers directly.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"Retailers are looking for places where they can stand out, not get lost," he said.</span></div></div><div class="player__video-container"><img alt="" src="https://imageresizer.static9.net.au/jYuYG_IwhRbTytOvQq0Xx5xBo6w=/750x0/https%3A%2F%2Fvms-network-images-prod.s3-ap-southeast-2.amazonaws.com%2F2026%2F05%2F769561%2Fs-st23-tdx-iso1-01-may-2026-127_frame_126897.jpeg"/></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>For shoppers, the biggest change will be how the platform feels to use, with offers appearing more regularly across a mix of brands.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"Customers won't have to wait around for a few big sale moments. There will be more reasons to check in, more often.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"Expect sharper deals, well-known brands, and a few surprises along the way," Leibovich said.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><em><span>NEVER MISS A STORY:</span></em></strong><span> </span><em><span>Get your breaking news and exclusive stories first by following us across all platforms.</span></em></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><ul><li><strong><em><span>Download the 9NEWS App here via</span></em></strong><span> </span><a href="https://apps.apple.com/au/app/9news/id1010533727" target="_blank"><strong><em><span>Apple</span></em></strong></a><span> </span><strong><em><span>and</span></em></strong><span> </span><a href="https://play.google.com/store/apps/details?id=nineNewsAlerts.nine.com&amp;hl=en_AU&amp;pli=1" target="_blank"><strong><em><span>Google Play</span></em></strong></a></li><li><strong><em><span>Make 9News your preferred source on Google by</span></em></strong><span> </span><a href="https://9.nine.com.au/8x987w" target="_blank"><strong><em><span>ticking this box here</span></em></strong></a></li><li><strong><em><span>Sign up to</span></em></strong><span> </span><a href="https://login.nine.com.au/edm?client_id=nineatnine" target="_blank"><strong><em><span>our breaking newsletter here</span></em></strong></a></li></ul></div></div>