<div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><a href="https://www.9news.com.au/openai" rel="" target="" title="OpenAI"><span>OpenAI</span></a><span> is pulling the plug on the viral AI video generator Sora, just three months after agreeing to a $1 billion agreement with </span><a href="https://www.9news.com.au/disneyland" rel="" target="" title="Disney"><span>Disney</span></a><span>.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>In a short message posted to </span><a href="https://www.9news.com.au/twitter" rel="" target="" title="X"><span>X</span></a><span>, OpenAI said it is "saying goodbye to the Sora app" and that it will share more information soon, including details on how people who used the app can preserve the videos they have already created.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"What you made with Sora mattered, and we know this news is disappointing," the post said.</span></div></div><div><div id="adspot-mobile-medium"></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><span>READ MORE:</span></strong><span> </span><a href="https://www.9news.com.au/national/abc-strike-thousands-of-staff-walk-off-the-job-in-20-year-first-as-bbc-to-replace-shows/436b9fc7-9626-4236-baea-f0a845874625" target="_blank"><strong><span>Thousands of ABC staff walk off the job in 20-year first as BBC replaces shows</span></strong></a></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Sora was released in September last year and rapidly grew in popularity on </span><a href="https://www.9news.com.au/social-media" rel="" target="" title="social media"><span>social media</span></a><span>, being used to create </span><a href="https://www.9news.com.au/artificial-intelligence" rel="" target="" title="artificially generated"><span>artificially generated</span></a><span> lifelike videos that often left people questioning whether the content was real.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>The confusion led many experts and advocacy groups to express concern about the risks the app poses by simply typing a prompt.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Many warned that it could lead to the proliferation of nonconsensual images and realistic deepfakes in a sea of "AI slop".</span></div></div><div><div class="OUTBRAIN" data-reactroot="" data-src="//www.9news.com.au/world/open-ai-pulls-the-plug-on-sora/4e0e0ea2-4489-47e6-9bc2-3bac632267b1" data-widget-id="AR_5"></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>After outcry from family estates and an actors' union, OpenAI was forced to crack down on AI creations of public figures, including Michael Jackson and </span><a href="https://www.9news.com.au/martin-luther-king" rel="" target="" title="Martin Luther King Jr."><span>Martin Luther King Jr.</span></a><span>, doing outlandish things.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Disney agreed to a $1 billion three-year deal with OpenAI last year to bring more than 200 of its characters to Sora, aiming to allow users to generate short, user-prompted social videos.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span></span><strong><span>READ MORE:</span></strong><span> </span><a href="https://www.9news.com.au/national/price-of-diesel-kgari-queensland-remote-petrol-station/8c9defec-aab4-4be8-aac1-fd507b4bc7af" target="_blank"><strong><span>K'gari fuel station owner defends charging $4.25 per litre for diesel</span></strong></a></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>The entertainment company said in a statement that it respects "OpenAI's decision to exit the video generation business and to shift its priorities elsewhere"</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"We appreciate the constructive collaboration between our teams and what we learned from it," Disney said in a statement.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"We will continue to engage with AI platforms to find new ways to meet fans where they are while responsibly embracing new technologies that respect IP and the rights of creators."</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><em><span>NEVER MISS A STORY:</span></em></strong><span> </span><em><span>Get your breaking news and exclusive stories first by following us across all platforms.</span></em></div></div><div class="block-content"><div 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