<div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Domino's, Australia's biggest pizza chain, has returned to profit despite a large proportion of its customers leaving over fewer discounts on offer from the business.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>The company announced today net profit for the six months to December 28 was $40 million, compared with a loss of $22 million the previous year. Overall revenue dipped by 5.5 per cent.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Domino's, which operates more than 3800 stores in Australia, New Zealand, Asia, and Europe, last year announced a plan to slash the array of discounts and specials, and offer broader, cheaper prices.</span></div></div><div><div id="adspot-mobile-medium"></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><span>READ MORE: </span></strong><a href="https://www.9news.com.au/finance/inflation-australia-january-2026-cpi-interest-rates-implications/6b382a95-929e-4fda-9d88-1df3ed7cc0b0"><strong><span>Incoming blow to Aussie households 'inevitable' after hot inflation</span></strong></a><strong><span></span></strong></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Billionaire executive chairman and Jack Cowin says the shift had caused about 10 per cent of customers to leave, but it would bring bigger longer-term profits, reports the </span><a href="https://www.afr.com/companies/retail/domino-s-pizza-loses-10pc-of-customers-after-cutting-discounts-20260224-p5o4wy" rel="" target="_blank" title="Australian Financial Review"><em><span>Australian Financial Review</span></em></a><span>.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"The customers that were formerly driven by price, you lose. We lose the top layer of price-driven people," he said.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>The company's goal was for Domino's to return to a position of greater strength by next June, Cowan said.</span></div></div><div><div class="OUTBRAIN" data-reactroot="" data-src="//www.9news.com.au/national/dominos-pizza-loses-10-per-cent-of-customers-six-month-results/ca6469b9-5db6-4666-a23f-c922302552c5" data-widget-id="AR_5"></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>But investors today failed to share his rosy outlook about Domino's future.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>The pizza chain's share price slumped by 9.4 per cent to $19 in early trading on the ASX.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Cowin said Domino's would attempt to win back customers who had left through promotions without impacting profit margins.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"The challenge then is … how do you get that price-driven customer back, which was like 10 per cent of the business. How do we get them back on a sensible basis?"</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><em><span>NEVER MISS A STORY:</span></em></strong><span> </span><strong><em><span>Get your breaking news and exclusive stories first by following us across all platforms.</span></em></strong></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><ul><li><strong><em><span>Download the 9NEWS App here via</span></em></strong><span> </span><a href="https://apps.apple.com/au/app/9news/id1010533727" target="_blank"><strong><em><span>Apple</span></em></strong></a><span> </span><strong><em><span>and</span></em></strong><span> </span><a href="https://play.google.com/store/apps/details?id=nineNewsAlerts.nine.com&amp;hl=en_AU&amp;pli=1" target="_blank"><strong><em><span>Google Play</span></em></strong></a></li><li><strong><em><span>Make 9News your preferred source on Google by</span></em></strong><span> </span><a href="https://9.nine.com.au/8x987w" target="_blank"><strong><em><span>ticking this box here</span></em></strong></a></li><li><strong><em><span>Sign up to</span></em></strong><span> </span><a href="https://login.nine.com.au/edm?client_id=nineatnine" target="_blank"><strong><em><span>our breaking newsletter here</span></em></strong></a></li></ul></div></div>