<div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Australian surf shop City Beach has been fined $14 million for selling tens of thousands of non-compliant button battery products.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>The </span><a href="https://www.9news.com.au/retail/19" rel="" target="_blank" title="retailer"><span>retailer</span></a><span> has admitted to selling products, including toys, keyrings, digital notepads and Croc accessories, that did not comply with safety standards between June 2022 and October 2024.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>The products, which the </span><a href="https://www.9news.com.au/national/accc-takes-meal-delivery-services-to-court-over-alleged-subscription-traps/6f48f793-11cf-41e9-b62f-898c21f592e5" rel="" target="_blank" title="Australian Competition and Consumer Commission (ACCC)"><span>Australian Competition and Consumer Commission (ACCC)</span></a><span> noted were marketed towards children, could have "put more than 50,000 young children at risk of severe injury or death".</span></div></div><div><div id="adspot-mobile-medium"></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><span>READ MORE:</span></strong><span> </span><a href="https://www.9news.com.au/world/donald-trump-jeffrey-epstein-photo-apparently-removed-from-department-of-justice-website-usa/d6e5a023-a4d4-4e5f-9ad5-e36ace75dad1"><strong><span>Trump photo restored to US government's 'Epstein library'</span></strong></a><span></span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>City Beach supplied non-compliant products which did not adhere to button battery safety standards 54,000 times and ones that didn't have proper warnings and labels on 56,000 occasions.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>The watchdog described the retailer's lack of urgency in recalling the products as "condemnable".</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"Today's penalty sends a clear message to businesses and suppliers that failing to meet safety standards for button batteries is unacceptable and can result in serious penalties," ACCC Commissioner Luke Woodward said.</span></div></div><div><div class="OUTBRAIN" data-reactroot="" data-src="//www.9news.com.au/national/city-beach-fined-14-million-for-supply-non-compliant-button-battery-products/c8a018db-03fb-4dbf-8347-887b6ef661f8" data-widget-id="AR_5"></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"Button batteries pose a significant risk to children, and can be fatal.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"The ACCC will not hesitate to take strong enforcement action against businesses that fail to comply with the button battery standards."</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><span>READ MORE:</span></strong><span> </span><a href="https://www.9news.com.au/national/boxing-day-test-ashes-melbourne-victoria-police-semi-automatic-guns/842bcd21-d3cc-49af-a443-470fffa78808"><strong><span>Police to carry semi-automatic guns for Melbourne's Boxing Day Test</span></strong></a></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>City Beach was ordered to pay a $14 million fine for the safety breaches.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>It was also ordered to implement a consumer law compliance program and to advertise a recall of the impacted products.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><a href="https://www.citybeach.com/au/recalls.html" rel="" target="_blank" title="The list of product recalls"><span>The list of product recalls</span></a><span> has been posted on City Beach's website.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>City Beach was also found to have breached consumer law earlier this month by selling novelty products that didn't meet mandatory button battery safety and information standards when trading as fashion retailer Fewstone.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>The retailer has stores in Sydney, Brisbane, Perth, Darwin and the Gold Coast.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><a href="https://www.9news.com.au/national/how-to-follow-9news-digital/29855bb1-ad3d-4c38-bc25-3cb52af1216f" target="_blank"><strong><em><span>DOWNLOAD 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