<div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Social media users around the world may have noticed a surge of AI-generated videos on their feeds in the past few weeks, with an expert warning that this may drive some away from platforms.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>OpenAI launched its latest video generator Sora on September 30, described as being "more physically accurate, realistic, and more controllable" than ever before.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"Sora 2 can do things that are exceptionally difficult - and in some instances outright impossible - for prior video generation models," OpenAI said.</span></div></div><div><div id="adspot-mobile-medium"></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><span>READ MORE: </span></strong><a href="https://www.9news.com.au/national/anthony-albanese-visits-us-for-talks-with-donald-trump/f4f27628-f747-454c-8beb-17eef03c9a75" rel="" target="_blank" title=""><strong><span>Tariffs, trade and AUKUS to headline Albanese and Trump meeting in US</span></strong></a></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Sora is available to use but is currently operating as an invite-only program until the company rolls out access for everyone. </span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Hundreds of deepfakes have already been created, with videos of newborn babies running out of hospitals, animals flying into tornadoes and elderly ladies being flipped over are some of the most trending clips created so far.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>They also include figures like the late Queen Elizabeth II, Michael Jackson and US President Donald Trump. </span></div></div><div><div class="OUTBRAIN" data-reactroot="" data-src="//www.9news.com.au/world/openai-sora-why-youre-seeing-ai-videos-on-your-social-media-feed-explained/d319cd50-a643-4c84-a542-a1913447508f" data-widget-id="AR_5"></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Melbourne University Centre for AI and Digital Ethics Deputy Director Marc Cheong said these videos were a progression of the "AI slop", what he describes as low-quality content that clogs up people's feeds, being created out of OpenAI's Dall-E program last year.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"Like Jesus Christ with a shrimp on the beach or something along the lines in an impossible image," he said.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><span>READ MORE: </span></strong><a href="https://www.9news.com.au/world/louvre-museum-robbery-what-we-know/963154c2-d75c-4f49-83bf-a629327a079a" rel="" target="_blank" title=""><strong><span>What we know about the four-minute Louvre robbery</span></strong></a><span></span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Sora videos can be a little tricky to tell apart at first glance, particularly if they depict more realistic scenarios.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>But there is an app-identifying watermark that is included in all the videos. </span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Cheong added that users can count the number of fingers on a hand or check if timestamps actually change to decipher which videos have been generated by AI.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"Basically, if something is too good to be true, it's important to just treat it with a healthy dose of scepticism and just look into it a bit more," he said.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><span>READ MORE: </span></strong><a href="https://www.9news.com.au/world/today-in-history-october-20-what-happened-on-this-day/8492f73c-4bf2-4fca-a23d-519c3eada13e" rel="" target="_blank" title=""><strong><span>How beloved Aussie landmark could have looked very different</span></strong></a></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Cheong said he was not surprised by how realistic the videos were, but rather that it was available to use by the general public.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>And some of the Sora deepfakes have already landed OpenAI in trouble. </span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Sora users have targeted civil rights activist Martin Luther King Jr, with some of the videos showing him fighting fellow crusader Malcolm X, making his famous "I have a dream" speech with some obvious changes and in reportedly racist depictions.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>These have caused concern with his estate, which requested OpenAI address the use of his likeness.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>OpenAI acknowledged there had been "disrespectful" depictions and paused images of King late last week as it "strengthens guardrails for historical figures".</span></div></div><div class="tweet" data-tweet-id="1979005850166648933" data-user="9NewsAUS"></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"While there are strong free speech interests in depicting historical figures, OpenAI believes public figures and their families should ultimately have control over how their likeness is used," the company said.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"Authorised representatives or estate owners can request that their likeness not be used in Sora cameos."</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Zelda Williams, the daughter of Robbie Williams, was also forced to make a public plea for users to stop sending her deepfakes of the late comedian and actor.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><span>READ MORE: </span></strong><a href="https://www.9news.com.au/finance/australia-super-fund-finance-money/34c1ef43-c445-4af3-abd7-b925b78b2eca" rel="" target="_blank" title=""><strong><span>Millions of Aussies make financial admission that could cost them big in retirement</span></strong></a></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"To watch the legacies of real people be condensed down to 'this vaguely looks and sounds like them so that's enough', just so other people can churn out horrible TikTok slop puppeteering them is maddening," she wrote in an Instagram story.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"You're not making art, you're making disgusting, over-processed hotdogs out of the lives of human beings, out of the history of art and music, and then shoving them down someone else's throat hoping they'll give you a little thumbs up and like it. Gross."</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>King's daughter Bernice followed with her own public plea: "I concur concerning my father. Please stop."</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>With a number of deepfakes being troll content, particularly of a known figure, Cheong said the videos posed an issue to a deceased person's right of reply and consent and autonomy.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"In the event that these AI creations are used for monetary gain, then obviously it is an even more ethically tricky issue, because you're profiting from the deceased," he said.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><span>READ MORE: </span></strong><a href="https://www.9news.com.au/national/coles-woolworths-aldi-australia-supermarkets-price-gouging-laws-labor-government/da731a5c-33d2-4b39-90bc-7d8deb09a58e" rel="" target="_blank" title=""><strong><span>Government to table laws to combat supermarket price gouging</span></strong></a></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Cheong said the influx of AI slop may end up turning some people away from social media.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"But at the same time, social media is optimised for engagement," he said.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"There will be users who continue to be engaged with this content, because inherently, how social media gets their profits from is from your attention."</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><a href="https://www.9news.com.au/national/how-to-follow-9news-digital/29855bb1-ad3d-4c38-bc25-3cb52af1216f" rel="" target="" title=""><em><strong><span>DOWNLOAD THE 9NEWS APP</span></strong></em></a><em><strong><span>: Stay across all the latest in breaking news, sport, politics and the weather via our news app and get notifications sent straight to your smartphone. Available on the</span></strong></em><span> </span><a href="https://apps.apple.com/au/app/9news/id1010533727"><em><strong><span>Apple App Store</span></strong></em></a><span> </span><em><strong><span>and</span></strong></em><span> </span><a href="https://play.google.com/store/apps/details?id=nineNewsAlerts.nine.com&amp;hl=en_AU"><em><strong><span>Google Play</span></strong></em></a><em><strong><span>.</span></strong></em></div></div>