<div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>The Trump Organisation is licensing the Trump name for a new wireless mobile phone service that is being marketed to the president's supporters and puts the brand in competition with major US carriers such as AT&amp;T and Verizon and smartphone makers such as Apple and Samsung.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"A big part of what we've done … has been focused on technology for people who have been underserved, whether that's been in crypto or anything else, but one of the places where we felt there was lackluster performance was in the mobile industry," Donald Trump Jnr said at an event at Trump Tower in New York.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>A </span><a href="https://trumpmobile.com/" rel="" target="_blank" title=""><span>website</span></a><span> for the project advertises a $US47.45 a month plan, an apparent reference to President Donald Trump's terms as the 47th and 45th president of the United States.</span></div></div><div><div id="adspot-mobile-medium"></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><span>READ MORE:</span></strong><span> </span><a href="https://www.9news.com.au/national/baby-in-car-injured-fire-extinguisher-sippy-downs-sunshine-coast/ce3da180-377c-4c0e-9007-8aee8545d941" rel="" target="_blank" title="Baby hurt after e-scooter riders spray fire extinguisher into car on Sunshine Coast"><strong><span>Baby hurt after e-scooter riders spray fire extinguisher into car on Sunshine Coast</span></strong></a></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>The Trumps emphasised the new mobile company's focus on American-made devices — a gold-hued </span><a href="https://trumpmobile.com/t1-phone" rel="" target="_blank" title=""><span>"T1" smartphone</span></a><span> was available for pre-order Monday for $499 — and US-based services.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"You're not calling up call centres in Bangladesh," Eric Trump told </span><em><span>Fox Business</span></em><span>. "You're doing it right out of St Louis, Missouri."</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"With Trump Mobile, we're going to be introducing an entire package of products," Trump Junior said, including telemedicine, roadside assistance and unlimited texting.</span></div></div><div><div class="OUTBRAIN" data-reactroot="" data-src="//www.9news.com.au/world/trump-mobile-announced-by-eric-and-donald-junior-to-take-on-apple-and-samsung/b0ee5702-6ca1-4a01-a6bd-810529ff3e2c" data-widget-id="AR_5"></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><span>READ MORE:</span></strong><span> </span><a href="https://www.9news.com.au/national/sydney-news-werrington-body-discovery-prompts-police-investigation/a21e720b-b3ff-4030-848c-9313a2072653" rel="" target="_blank" title="Man charged with murder after woman's body found in bushland in western Sydney"><strong><span>Man charged with murder after woman's body found in bushland in western Sydney</span></strong></a></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>The announcement, timed to coincide with the 10-year anniversary of the day Donald Trump took the golden escalator down to announce his 2016 presidential run, marks the latest expansion of the Trump family business into tech, </span><a href="https://www.cnn.com/2025/05/14/business/trump-family-crypto-nightcap" rel="" target="_blank" title=""><span>cryptocurrencies</span></a><span> and media.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>The vast and growing scale of the Trump family businesses — which include long-held real estate and casino holdings along with more recent forays into digital finance and branded items — has deepened concerns about the president's willingness to flout ethical conventions while in office.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>The White House has repeatedly denied any suggestion of impropriety.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Press secretary Karoline Leavitt has </span><a href="https://www.cnn.com/2025/05/14/business/trump-family-crypto-nightcap"><span>previously said</span></a><span> it was "ridiculous" that anyone would suggest Trump is "doing anything for his own benefit" and that the White House holds itself to the "highest of ethical standards".</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>The Trump Organisation is the main holding company for President Trump's private businesses, and it is run by his eldest sons, Eric and Donald Jnr.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>The mobile service will work with all three major wireless carriers, the Trump Organisation said.</span></div></div>