<div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><span>Analysis:</span></strong><span> </span><a href="https://www.9news.com.au/national/jackie-henderson-leaves-the-kyle-and-jackie-o-show-after-22-years-kyles-future-at-risk/0d1d1dd6-e805-4ca6-b1cf-356dbe6faca2" rel="" target="_blank" title="Kyle and Jackie O's 22-year airwave reign"><span>Kyle and Jackie O's 22-year airwave reign</span></a><span> has come to an abrupt end after the show was rocked by 'serious misconduct' claims, a move that media experts say could forever change the radio landscape.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><a href="https://www.9news.com.au/national/kyle-jackie-o-vulgar-offensive-content-acma-findings-arn/e8197760-b555-45d9-83af-b5c6e86cd97a" rel="" target="_blank" title="The once bullet-proof radio duo"><span>The once bullet-proof radio duo</span></a><span> came undone after Jackie 'O' Henderson exited the KIIS FM show yesterday following an on-air argument with Kyle Sandilands on February 20.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>The pair signed a $200million contract with parent company ARN Media – a relic of a bygone radio era – and had grand plans for another decade of the top-rating show.</span></div></div><div><div id="adspot-mobile-medium"></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>So what will this mean for Australian breakfast radio now?</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><span>LIVE UPDATES:</span></strong><span> </span><a href="https://www.9news.com.au/world/us-israel-attack-iran-live-updates-donald-trump-latest-world-news-headlines/94a5cc0c-0369-44b9-8765-70bb2633e2bd" target="_blank"><strong><span>Iran made chilling nuclear threat, US claims</span></strong></a></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>For his part, Sandilands now has 14 days to "remedy a serious breach of contract" and was not on the breakfast show this morning when the show began at 6am.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"Ms Jacqueline Henderson has given notice that she 'cannot continue to work with Mr Kyle Sandilands'," ARN Media's statement yesterday read.</span></div></div><div><div class="OUTBRAIN" data-reactroot="" data-src="//www.9news.com.au/national/jackie-o-quits-radio-show-kyle-sandilands-what-is-next-for-arn-and-australia-media-landscape/4515c3d6-8f9a-4b7c-be68-a1463b1eb523" data-widget-id="AR_5"></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Media expert Peter Cox said Henderson's departure and Sandilands' potential axing could actually be a major financial win for the ASX-listed network.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"This could be a great relief to the network, they had a $100 million commitment to (each of) them out into the future," Cox told </span><a href="https://www.nine.com.au/?rf=true" rel="" target="_blank" title="nine.com.au."><span>nine.com.au.</span></a></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"This (potentially) allows them to break that contract. They could still employ one or other of them in the future if they wanted to, individually or combined up with other people.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"But, I would think for the network, this has got them out of a really big financial hit."</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>The pair reportedly earned around $10 million a year each, including a revenue-sharing arrangement, after signing a landmark deal in 2023 which would have kept them on the airwaves until at least 2034.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Combined, the pair's contracts were reportedly worth $200 million over a decade.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>The Sydney-based show launched in </span><a href="https://www.9news.com.au/melbourne" rel="" target="_blank" title="Melbourne"><span>Melbourne</span></a><span> in 2024 but was unable to deliver the ratings after achieving a meagre 5.5 per cent audience share in the Victorian capital.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Cox said the Kyle &amp; Jackie O Show's abject failure in the Melbourne market was the first indicator that ARN's golden goose was in trouble.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"They have not got the ratings in Melbourne. That means they haven't got the revenue," he said.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"So ARN Media have not been able to get full value out of them."</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Media Stable managing director Nick Hayes believes the show's performance in Melbourne may have been the pressure point that led to this week's fallout.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"The fact that they couldn't make any inroads there with Melbourne and they were warned... they knew, but egos were flying high there and they were hoping that they were going to become number one in Australia's second biggest radio market," Hayes said.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"But it just shows that local always wins.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><span>FINANCE:</span></strong><span> </span><a href="https://www.9news.com.au/national/downsizing-costs-why-stamp-duty-moving-expenses-agent-fees-are-stopping-homeowners-explained/973605d4-c526-4a1c-aa19-715eddc12aef" target="_blank"><strong><span>The $78,000 fee stopping baby boomers from downsizing</span></strong></a></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"Because it failed so miserably in Melbourne, it was pretty much the litmus test there for the rest of the country and it was never going to fly."</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>ARN's share price jumped more than 4 per cent as markets opened this morning, rising to 0.36c per share after steadily tracking downwards for months.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Cox said this was the clearest sign that investors have faith in an ARN without its flagship radio show.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"This is a big win, and of course, to be up... when the market is in free fall, that's a big result."</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Henderson and Sandliands' absence will bring commercial Australian radio into a fresh era; one that doesn't involve $100 million, 10-year contracts.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><span>READ MORE:</span></strong><span> </span><a href="https://www.9news.com.au/national/australians-extra-week-of-leave-per-year/3f69eacf-298c-411f-8a61-0e7cc1c35af6" target="_blank"><strong><span>Plan to hand Aussies an extra week of annual leave</span></strong></a></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Their crumbling facade is proof the landscape may not have room for controversial personalities anymore, InsideOut PR chief executive Nicole Reaney said.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"I think they started at a time where you could push the boundaries; they have both stormed extreme controversy over the years," Reaney explained.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"But I think times are changing, where people are quick to trigger and cancel personalities.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"I think over the years, we have seen Kyle also shift his demeanour as well."</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>As for Henderson and Sandliands' careers? The fallout will fade and they will both be OK, Cox said.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Outside of radio, Sandilands has TV commitments as a judge on </span><em><span>Australian Idol.</span></em></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Henderson launched a lifestyle brand with her friend Gemma O'Neill in 2023, which the radio personality announced she was stepping away from earlier this year.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"I think the two of them will be able to handle this. They've got plenty of money," Cox added.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"They will make money in the future, and for the radio network, I think it got rid of a terrifying liability that they've got themselves into."</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><em><strong><span>NEVER MISS A STORY: Get your breaking news and exclusive stories first by following us across all platforms.</span></strong></em></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><ul><li><em><strong><span>Download the 9NEWS App here via</span></strong></em><span> </span><a href="https://apps.apple.com/au/app/9news/id1010533727" target="" title=""><em><strong><span>Apple</span></strong></em></a><span> </span><em><strong><span>and</span></strong></em><span> </span><a href="https://play.google.com/store/apps/details?id=nineNewsAlerts.nine.com&amp;hl=en_AU&amp;pli=1" target="" title=""><em><strong><span>Google Play</span></strong></em></a></li><li><em><strong><span>Make 9News your preferred source on Google by</span></strong></em><span> </span><a href="https://9.nine.com.au/8x987w" target="" title=""><em><strong><span>ticking this box here</span></strong></em></a></li><li><em><strong><span>Sign up to</span></strong></em><span> </span><a href="https://login.nine.com.au/edm?client_id=nineatnine" target="" title=""><em><strong><span>our breaking newsletter here</span></strong></em></a></li></ul></div></div>