<div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Australia's consumer watchdog will fine Optus $100 million after the telecommunications company was found to have engaged in unconscionable conduct by selling products that consumers did not want or need.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>The Australian Competition and Consumer Commission (ACCC) today said the fine, which is subject to Federal Court approval, comes after Optus admitted that its sales staff acted unconscionably when selling phones and contracts to over 400 consumers at 16 different stores across Australia between August 2019 and July 2023.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Many of the affected consumers were vulnerable or experienced disadvantage, such as living with a mental disability or diminished cognitive capacity.</span></div></div><div><div id="adspot-mobile-medium"></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><span>LIVE BLOG: </span></strong><a href="https://www.9news.com.au/world/iran-israel-and-us-conflict-in-the-middle-east-live-updates-june-2025/101f03f7-438d-4f06-9ce8-e8529925ccfa"><strong><span>'The battle begins': Supreme Leader's chilling announcement</span></strong></a></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Others were First Nations Australians from regional, remote and very remote parts of Australia.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>9News.com.au has contacted Optus for comment.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><em><span>This is a breaking story. More to come...</span></em></div></div><div><div class="OUTBRAIN" data-reactroot="" data-src="//www.9news.com.au/national/optus-fined-100-million-for-allegedly-pressuring-customers-into-buying-services-they-didnt-want-or-need/360fa3a2-e07f-4a39-84f3-dc2f032c4317" data-widget-id="AR_5"></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><a href="https://www.9news.com.au/national/how-to-follow-9news-digital/29855bb1-ad3d-4c38-bc25-3cb52af1216f"><strong><span>DOWNLOAD THE 9NEWS APP</span></strong></a><strong><span>: Stay across all the latest in breaking news, sport, politics and the weather via our news app and get notifications sent straight to your smartphone. Available on the</span></strong><span> </span><a href="https://apps.apple.com/au/app/9news/id1010533727"><strong><span>Apple App Store</span></strong></a><span> </span><strong><span>and</span></strong><span> </span><a href="https://play.google.com/store/apps/details?id=nineNewsAlerts.nine.com&amp;hl=en_AU"><strong><span>Google Play</span></strong></a><strong><span>.</span></strong></div></div>