<div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Australia's most frugal state has been revealed, with Compare the Market crunching the numbers to find where </span><a href="https://www.9news.com.au/shopping" rel="" target="_blank" title="shoppers"><span>shoppers</span></a><span> have been turning away from brand-name products.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Victoria tops the list, with 53 per cent of shoppers switching to generic brands to save money in the past 12 months.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>That's ahead of Queensland and Western Australia (48 per cent each), New South Wales (47 per cent) and South Australia (46 per cent).</span></div></div><div><div id="adspot-mobile-medium"></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><span>READ MORE:</span></strong><span> </span><a href="https://www.9news.com.au/national/australia-weather-update-rain-and-chance-of-storms-expected-along-east-coast/bf8735ef-5a6f-464e-8eea-3b3e0774cf4e" rel="" target="_blank" title=""><strong><span>Week-long rain, storms heading for Australia's east coast</span></strong></a><strong></strong></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>The national average is 49 per cent.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>And the switch could be working for them, with Compare the Market finding shoppers could save up to 41 per cent by switching to generic brands.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"Families have been doing it tough for long enough and with high prices in almost every aisle at the supermarket, it's hardly surprising to see so many Australians opting for generic brands over big names," Compare the Market's Chris Ford said.</span></div></div><div><div class="OUTBRAIN" data-reactroot="" data-src="//www.9news.com.au/national/most-frugal-states-where-australians-are-cutting-their-spending-most/577f79d4-7eb6-4a8e-988d-8f6025795240" data-widget-id="AR_5"></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"Time and time again we see people being stung with high prices because they stay loyal to certain brands and our latest research shows the tide may be turning."</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><span>READ MORE:</span></strong><span> </span><a href="https://www.9news.com.au/national/pope-leo-xiv-brother-john-prevost-says-new-pope-accepting-role/fc9b6354-a91b-424c-aa5f-72869924a546" rel="" target="_blank" title=""><strong><span>Pope Leo 'relaxed' in immense new role, brother says</span></strong></a><strong><span></span></strong></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>The average Aussie now spends $213.64 on groceries every week, equal to an 11.5 per cent increase, or an extra $21.98 weekly, compared to the $191.66 they were paying in January 2024.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Over a year, that's an additional $1142.96 on groceries alone.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Compare the Market's data found that Australians were saying no in droves to brand-name milk (65 per cent), cleaning products (58 per cent), bread (57 per cent), frozen veggies (52 per cent) and toilet paper (50 per cent).</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"These are the common grocery items we simply can't live without, so it makes sense to see so many Australians trying to save money where they can here," Ford said.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><span>READ MORE:</span></strong><span> </span><a href="https://9now.nine.com.au/60-minutes/virginia-giuffre-the-woman-who-helped-bring-down-jeffery-epstein/d3893b22-c893-41e1-9c34-3fff7296c036" rel="" target="_blank" title=""><strong><span>Remembering the woman who helped bring down Jeffrey Epstein</span></strong></a><strong><span></span></strong></div></div><div class="styles__Wrapper-sc-2o34ro-0 cmwkBV"><div class="styles__Column-sc-2o34ro-3 jJDKrX"><a href="/content/2025/05/12/05/24/today-in-history-may-12-what-happened-on-this-day-in-pictures"><img alt="" sizes="(min-width: 1024px) 636px, (min-width: 768px) 396px, 100vw" src="https://imageresizer.static9.net.au/W0dkPyUSypM5GmgdNDezq4S8B2g=/396x223/https%3A%2F%2Fprod.static9.net.au%2Ffs%2Fe3e899f4-d7d6-4554-a385-ea4d908bac96" srcset="https://imageresizer.static9.net.au/W0dkPyUSypM5GmgdNDezq4S8B2g=/396x223/https%3A%2F%2Fprod.static9.net.au%2Ffs%2Fe3e899f4-d7d6-4554-a385-ea4d908bac96 396w, https://imageresizer.static9.net.au/K1jz0WTRsOxzY1YEEOOw2OP175c=/636x358/https%3A%2F%2Fprod.static9.net.au%2Ffs%2Fe3e899f4-d7d6-4554-a385-ea4d908bac96 636w"/></a></div><div class="styles__Column-sc-2o34ro-3 jJDKrX"><div class="styles__Headline-sc-2o34ro-4 hpbOlz">Deranged priest takes feud with pope to shocking level</div><div class="styles__Button-sc-2o34ro-1 eBjlmW"><a class="styles__ButtonLink-sc-2o34ro-2 hqpklJ" href="/content/2025/05/12/05/24/today-in-history-may-12-what-happened-on-this-day-in-pictures">View Gallery</a></div></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"And the savings can be significant. We crunched the numbers at major supermarkets and found a 50 per cent reduction when opting for a cheaper brand multipurpose cleaner, a 38 per cent saving by switching to home brand bread, and even a 27 per cent price difference between brand-name and generic brand milk."</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Meanwhile, around one in five Australians (18 per cent) were switching to generic brand confectionary, a quarter (23 per cent) had moved to home brand biscuits and snacks and around a third (31 per cent) made the switch to cheaper brands of toothpaste, soap and shampoo in the last 12 months.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Compare the Market research found that when shopping for 13 common grocery items, ranging from toilet paper, pasta sauce, and teabags to poultry, frozen veggies, and confectionary, shoppers stood to save as much as 41 per cent, or $32.80, by switching from brand names to generic brands.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>The trolley total for brand-name items was $79.15 compared to just $46.35 for the generic brand alternatives.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"In some instances, like Earl Grey teabags, there's a 63 per cent difference between brand names and generic brands, which is significant," Ford said.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"In fact, we found major savings in every aisle by switching to generic brands."</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><a href="https://www.9news.com.au/national/how-to-follow-9news-digital/29855bb1-ad3d-4c38-bc25-3cb52af1216f" target="_blank"><strong><em><span>DOWNLOAD THE 9NEWS APP</span></em></strong></a><strong><em><span>: Stay across all the latest in breaking news, sport, politics and the weather via our news app and get notifications sent straight to your smartphone. 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