<div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Martina Calvi turned what started as a childhood pastime into a </span><a href="https://www.9news.com.au/business" rel="" target="_blank" title="seven-figure career"><span>seven-figure career</span></a><span>.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>It was all thanks to a little nudge from her mother on an international family trip when she was eight. </span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"My mum really wanted to make sure we'd actually remember it, so we had just one requirement, which is to do a page a day in our </span><a href="https://www.9news.com.au/travel" rel="" target="_blank" title="travel "><span>travel</span></a><span> diary," she told Nine.com.au.</span></div></div><div><div id="adspot-mobile-medium"></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><span>READ MORE: </span></strong><a href="https://www.9news.com.au/national/cost-of-living-crisis-australia-families-struggling-instagram-video/cd6f6f2c-2b9f-4750-b83f-bb0fc4b65a83" rel="" target="_blank" title=""><strong><span>Brutal truth in Sydney mum's video as cost of living bites</span></strong></a></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"I wasn't always keen to write, I got tired. So, I would collect things and just paste them in, and that would be my page done, but that was good enough for her."</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Scrapbooking became a habit Calvi kept up throughout her life. </span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>The now 30-year-old self-described "sentimental and crafty" artist from </span><a href="https://www.9news.com.au/sydney" rel="" target="_blank" title="Sydney "><span>Sydney</span></a><span> started consistently sharing pages of her scrapbooks on social media about three years ago.</span></div></div><div><div class="OUTBRAIN" data-reactroot="" data-src="//www.9news.com.au/national/martina-calvi-turned-childhood-pastime-of-scrapbooking-into-a-seven-figure-career/d15098ae-a61b-4782-8ad4-0ce33ca82ff8" data-widget-id="AR_5"></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>She didn't realise it would captivate hundreds of thousands of people around the world.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"I've dabbled in all forms of creation, but since sharing my journals online, my career has completely shifted," she said.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>It wasn't long after her posts took off on Pinterest and Instagram that she received an offer that some people wait decades for. </span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>A publisher had reached out about turning her love of scrapbooking into a book. </span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"When I first got the message from my now-editor, it was sitting in my message requests on Instagram, and I literally thought it was a fake message, like I thought it was spam," she said.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"I'm so glad that I opened my message requests and responded."</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><span>READ MORE: </span></strong><a href="https://www.9news.com.au/world/leonid-radvinsky-death-onlyfans-owner-dies-after-cancer-battle/ac66cb9c-1e0c-43b2-a91f-c77c60b39a10" rel="" target="_blank" title=""><strong><span>OnlyFans owner Leonid Radvinsky dies aged 43</span></strong></a></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Calvi published </span><em><span>The Art of Memory Collecting</span></em><span> in October 2024 and completely sold out</span><em><span>.</span></em></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>She grew to having more than half a million followers across social media platforms, created her own stationery brand and released her second book, </span><em><span>A Year of Junk Journaling</span></em><span>, which won the 2026 Creative Book Awards</span><em><span>.</span></em></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Calvi said she "never dreamed" her scrapbook pages would lead her to the career she has today.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"It's something I've always done and never really thought so deeply about, but when I saw how much it resonated with people and inspired them, I just thought, wow, this is actually quite a good thing," she said.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"It's nice to have that kind of positive influence. I couldn't believe how well it took off. It's actually been crazy."</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Calvi attributed her acclaim to the analogue trend, or the "crafty renaissance" as she likes to call it.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><span>READ MORE: </span></strong><a href="https://www.9news.com.au/national/fuel-shortage-australia-four-day-work-week-solution/63c2f621-2796-4f85-805e-e5a9c4823160" rel="" target="_blank" title=""><strong><span>'Isn't going to end soon': Push to work from home ramps up</span></strong></a></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Many have dubbed 2026 the "year of analogue" as digital fatigue leads an increasing number of people to intentional offline experiences like journaling, puzzle books, reading and knitting.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><a href="https://www.9news.com.au/national/analogue-bag-trend-explainer/5a9e8263-9dec-40ad-88de-a6be2a9ba15c" rel="" target="_blank" title="The trend has taken off"><span>The trend has taken off</span></a><span> with several social media users also suggesting swapping out modern technology for older technology (an iPhone for a camera, Spotify for an iPod and AirPods for wired headphones, etc.).</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"I think especially because we're seeing so much AI-generated imagery at the moment and we're questioning what's real, we're a bit fatigued by manufactured and quickly processed imagery," Calvi said.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"There's something really refreshing about scrapbooks. There's something so tactile, so authentic and human.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"The messiness and the imperfections of it are what really tickle our brains and make us feel connected to another human being again."</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><em><strong><span>NEVER MISS A STORY:</span></strong></em><span> </span><em><span>Get your breaking news and exclusive stories first by following us across all platforms.</span></em></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><ul><li><em><strong><span>Download the 9NEWS App here via</span></strong></em><span> </span><a href="https://apps.apple.com/au/app/9news/id1010533727" target="" title=""><em><strong><span>Apple</span></strong></em></a><span> </span><em><strong><span>and</span></strong></em><span> </span><a href="https://play.google.com/store/apps/details?id=nineNewsAlerts.nine.com&amp;hl=en_AU&amp;pli=1" target="" title=""><em><strong><span>Google Play</span></strong></em></a></li><li><em><strong><span>Make 9News your preferred source on Google by</span></strong></em><span> </span><a href="https://9.nine.com.au/8x987w" target="" title=""><em><strong><span>ticking this box here</span></strong></em></a></li><li><em><strong><span>Sign up to</span></strong></em><span> </span><a href="https://login.nine.com.au/edm?client_id=nineatnine" target="" title=""><em><strong><span>our breaking newsletter here</span></strong></em></a></li></ul></div></div>