<div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Beloved winter holiday destination the </span><a href="http://www.9news.com.au/gold-coast" rel="" target="" title="Gold Coast"><span>Gold Coast</span></a><span> is under increased scrutiny over hotel room pricing as demand for accommodation rises.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>The city attracted more than 1.2 million visitors in the first quarter of the year, placing significant pressure on accommodation availability.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Tourism leaders have called for the addition of 5500 more rooms to meet current demand.</span></div></div><div><div id="adspot-mobile-medium"></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><span>READ MORE:</span></strong><span> </span><a href="https://www.9news.com.au/national/video-of-three-dogs-lands-australian-business-owner-in-trouble/31660896-e2f8-4def-a79e-1d03169ffd6c" target="_blank"><strong><span>The three-second Instagram video that saw a business owner's account suspended</span></strong></a></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Hotel room rates vary considerably across the Gold Coast.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>For a single room accommodating two adults, the Imperial Hotel's daily rate starts at approximately $350.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>The Langham offers its cheapest rooms for around $400.</span></div></div><div><div class="OUTBRAIN" data-reactroot="" data-src="//www.9news.com.au/national/gold-coast-hotel-prices-under-scrutiny-amid-tourism-boom-queensland-news/e3057eac-ba26-4e06-9493-fd3f9bee0f30" data-widget-id="AR_5"></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>The Sheraton Grand Mirage Resort, described as a more affordable five-star option, has rooms available for just under $300.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>At the higher end, The Darling Hotel at the Star Casino charges $566, while the Mondrian, a newer hotel in Burleigh, costs around $500.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Experience Gold Coast chief executive John Warn said supply and demand dictated pricing.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"I think the really positive story for the Gold Coast is that we average 70 per cent occupancy right through the year, and that tells you that we're a destination in demand," Warn said.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><em><span>This article was produced with the assistance of</span></em><span> </span><a href="https://www.9news.com.au/technology/9express/16480c33-636a-461f-9c4f-d0e2522c722a"><em><span>9ExPress</span></em></a><em><span>.</span></em></div></div>