<div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>A new ad campaign is set to roll out to sell Australia's world-leading social media ban to both the parents and kids it will impact.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>The ban is set to take effect on December 10 and starting this Sunday, the federal government is rolling out a campaign to increase awareness of the rules for under-16s.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>The campaign also aims to explain how the ban will work to both parents and kids.</span></div></div><div><div id="adspot-mobile-medium"></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><span>READ MORE:</span></strong><span> </span><a href="https://www.9news.com.au/national/tax-return-2025-deadline-when-you-need-to-lodge-your-return-by/f6d8833d-1ab4-4f11-b4dd-02cbfc5c2bcf" target="_blank"><strong><span>Millions of Aussies could cop fines up to $1650 if they miss this tax return deadline</span></strong></a></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>It will be rolled out on television, radio and social media, as well as billboards close to schools.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"Until the 10th of December, it is legal for kids to be on social media, and if that's where they are, that's where we need to talk to them about what this means and why we're doing it," Communications Minister Anika Wells said.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>This week, Wells met with YouTube, Snapchat, TikTok and Meta to ensure that regulations will be in place for these bans.</span></div></div><div><div class="OUTBRAIN" data-reactroot="" data-src="//www.9news.com.au/national/government-releases-first-ad-ahead-of-social-media-ban/afe80d2c-1490-4e58-952d-8a4ca8be44ef" data-widget-id="AR_5"></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>But the platforms included in the ban are still not yet final.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"This is definitely not set and forget laws, obviously, this is a fast-evolving space, and we will keep attuned to minimising online harm," she said.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><a href="https://www.9news.com.au/national/how-to-follow-9news-digital/29855bb1-ad3d-4c38-bc25-3cb52af1216f" target="_blank"><strong><em><span>DOWNLOAD THE 9NEWS APP</span></em></strong></a><strong><em><span>: Stay across all the latest in breaking news, sport, politics and the weather via our news app and get notifications sent straight to your smartphone. Available on the</span></em></strong><span> </span><a href="https://apps.apple.com/au/app/9news/id1010533727" target="_blank"><strong><em><span>Apple App Store</span></em></strong></a><span> </span><strong><em><span>and</span></em></strong><span> </span><a href="https://play.google.com/store/apps/details?id=nineNewsAlerts.nine.com&amp;hl=en_AU&amp;pli=1" target="_blank"><strong><em><span>Google Play</span></em></strong></a><strong><em><span>.</span></em></strong></div></div>