<div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Bunnings remains Australia's most trusted brand, while distrust is surging for online retail giants like Temu and Shein.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Roy Morgan's latest quarterly update on brands trust showed the homewares and hardware giant had retained the top spot for the eighth consecutive time, a run stretching back to late 2023.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>The top four remain as they have for the past four quarters, with Bunnings followed by Aldi, Kmart, and Apple.</span></div></div><div><div id="adspot-mobile-medium"></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><span>READ MORE:</span></strong><span> </span><a href="https://www.9news.com.au/national/weather-forecast-australia-set-for-high-heat-this-weekend/17b75f74-ffd0-4a9e-8c37-929bf3282b73" rel="" target="_blank" title=""><strong><span>Scorching heat to cover 4000km of Australia this weekend</span></strong></a><strong><span></span></strong></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Some of the big movers in the most trusted names were the banks, with Commonwealth Bank moving up to replace Toyota in fifth place.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Westpac (14th), NAB (19th), ING (20th) and Bendigo (15th) were also climbers, while the banking industry as a whole was named Australia's eighth-most trusted industry - a huge 10-spot rise in the past 12 months.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"This is by far the biggest increase of any industry, with the second-best performance by the closely related Insurance Industry, up three rankings to 13th overall," Roy Morgan chief executive Michele Levine said.</span></div></div><div><div class="OUTBRAIN" data-reactroot="" data-src="//www.9news.com.au/national/australias-most-trusted-distrusted-brands-revealed-bunnings-temu-big-banks-supermarkets/89b18750-26d7-461d-82bb-ffa86b0d06d5" data-widget-id="AR_5"></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><span>READ MORE:</span></strong><span> </span><a href="https://www.9news.com.au/national/accused-australian-drug-smuggler-likely-avoids-bali-death-penalty/5620dd3b-736b-438d-9b66-fbc0faf55ae5" rel="" target="_blank" title=""><strong><span>Australian man accused of drug smuggling in Bali likely to avoid death penalty</span></strong></a><strong><span></span></strong></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>In Roy Morgan's "most distrusted" rankings, Woolworths and Coles retained the top two spots for the fourth consecutive quarter.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>But online retailers could be swiftly catching up, with Temu rising to the fifth-most distrusted brand for the quarter.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Amazon was 10th and Shein 11th.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><span>READ MORE:</span></strong><span> </span><a href="https://www.9news.com.au/national/adelaide-news-woman-84-seriously-injured-in-unprovoked-alleged-attack/b9ec2b9c-f9ac-481e-b96e-3a6fa677245b" rel="" target="_blank" title=""><strong><span>Woman, 84, seriously injured in unprovoked alleged attack</span></strong></a><strong><span></span></strong></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"Since Roy Morgan began measuring Temu in mid-2023, the brand has been on a steady downward trajectory that shows no signs of ending anytime soon – and is now Australia's fifth most distrusted brand overall in the 12 months to September 2025," Levine said.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"In fact, in the single month of September – Temu was the most distrusted brand of all."</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Other distrusted brands included Tesla (7th), McDonalds (16th), Jetstar (18th), Shell (19th), Qantas (6th), Telstra (8th), News Corp (12th), Rio Tinto (17th), and BP (20th).</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><span>READ MORE: </span></strong><a href="https://www.9news.com.au/national/man-charged-over-telopea-shopping-centre-standoff-with-police/bf4f4360-1ad7-4a8a-96dc-519870478a85"><strong><span>Tactical police grab man after he refuses to leave shopping centre roof</span></strong></a><strong></strong></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Out of the online retail sector, only eBay retains a trustworthy rating, with customers turning on the likes of Amazon, AliExpress, and Kogan, as well as Temu and Shein.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>The pollster noted this was despite increasing usage, highlighting unethical attitudes and profit-driven behaviour as driving distrust.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"As more Australians trial the platform, distrust is accelerating rather than stabilising, a sign real-world experience is feeding the decline," Levine said.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"The biggest drivers of Temu's distrust are poor quality, a lack of ethics, dishonesty, a lack of data privacy, and overall unreliability. Poor quality and low standards are accelerating fastest, but every negative driver is reinforcing the overall surge in distrust."</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><a href="https://www.9news.com.au/national/how-to-follow-9news-digital/29855bb1-ad3d-4c38-bc25-3cb52af1216f" target="_blank"><strong><em><span>DOWNLOAD THE 9NEWS APP</span></em></strong></a><strong><em><span>: Stay across all the latest in breaking news, sport, politics and the weather via our news app and get notifications sent straight to your smartphone. 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