<div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>It's beginning to look a lot like Christmas earlier and earlier every year.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Or at least that's how it seems.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>In every ad break on TV and on shop shelves around the country, there will be all the hallmarks of the season.</span></div></div><div><div id="adspot-mobile-medium"></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>But is Christmas getting earlier every year, or does it just seem that way?</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>According to Professor Gary Mortimer of the Queensland University of Technology Business School, it is.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>We see Christmas stuff on shelves as early as August or September for operational reasons, Mortimer said.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"What happens is our warehouses are under pressure so much they need to get that inventory into stores," he told </span><a href="https://9news.com.au" rel="" target="" title="9news.com.au"><span>9news.com.au</span></a><span>.</span></div></div><div><div class="OUTBRAIN" data-reactroot="" data-src="//www.9news.com.au/national/is-christmas-getting-earlier-each-year-xmas-ads-shopping-sales-presents/a1f4dcf9-3855-4953-8ff4-b7df75a565ef" data-widget-id="AR_5"></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"That then frees up space in warehouses for summer apparel and all the other stuff that happens after Christmas."</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>But in the next few days, we'll be seeing Christmas decorations and food taking up a lot of space in supermarkets and department stores.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>There's a simple reason for that, Mortimer said.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>There is a lot of space in stores set aside for promotional events.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>And with nothing major on the calendar between Halloween and December 25, Christmas fills that void.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>The space filled with Christmas promotions is often the same space used to display Easter eggs, Mother's Day merchandise and Halloween decorations.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>But there's also a psychological reason for early Christmas promotions.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"Shoppers will walk past toys, Christmas decorations and Christmas cards four months before they're willing to purchase," Mortimer said.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"You're not necessarily buying them in September or October, but when you're ready to buy you know exactly where to go."</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>And people genuinely are buying Christmas stuff earlier.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Retail figures show people are buying more in November than they are in December.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>That's in large part to the Black Friday and Click Frenzy sales.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>But many people are using those sales to buy their presents early for a discount.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"As we move into December, a lot of the Christmas shopping is done, and then December becomes more about food and parties," Mortimer said.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>But the major supermarkets say Christmas marketing and sales aren't any earlier in 2025 than in previous years.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"Consistent with previous years, we offered a select range of longer-life Christmas essentials starting in August," a Woolworths spokesperson said.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"We've just started rolling out a larger selection this month - including our seasonal hams and many desserts - but rest assured, there are plenty more products still to come.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"We haven't started any earlier this year; we simply want every customer to have the choice to shop at the pace that suits their budget and matches their enthusiasm for Christmas."</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Meanwhile, a Coles spokesperson said the launch of their Christmas advertising is in line with previous years.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"We've already seen strong demand for our festive products," they said.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"Our first batch of puddings arrived in stores in August, and they've proven to be incredibly popular - last year, half our stock was snapped up before December even began."</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>"Our customers love indulging in festive treats well before Christmas and more than 50 per cent of our fruit mince pies were sold before December last year."</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><span>READ MORE:</span></strong><span> </span><a href="https://www.9news.com.au/national/sunscreen-scandal-australia-mum-claims-she-used-recalled-ultra-violette-lean-screen-for-two-years-before-skin-cancer-diagnosis/ed42b06f-2e1c-451f-9b7a-e90d27bd818e" target="_blank"><strong><span>Mum claims she used recalled sunscreen for two years before skin 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