<div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><em><span>Exclusive:</span></em></strong><em><span> In a new nine.com.au series starting today we'll be talking to some of Australia's smartest and sharpest entrepreneurs, founders and CEOs to find out what makes them tick - and what advice they'd have for anyone starting out.</span></em></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><em><span>Sophia Begg (known online as @sophadophaa) is one of Australia's most recognisable young influencers with more than 2 million combined social media followers.</span></em></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><em><span>She's also co-founder of All For Mimi, the wildly successful fashion brand she launched in 2023 that shot to fame for its viral sell-out tank tops.</span></em></div></div><div><div id="adspot-mobile-medium"></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><em><span>Now a successful internet personality and business owner, she's juggling two lucrative careers at just 21 years old.</span></em></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><em><strong><span></span></strong></em><em><span>These are her secrets to success.</span></em></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><span>How do you start the day to set yourself up for success?</span></strong></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>I love to start the day with a morning walk with my partner before making my Tropeaka matcha to enjoy a quiet moment before the chaos!</span></div></div><div><div class="OUTBRAIN" data-reactroot="" data-src="//www.9news.com.au/national/sophadophaa-sophia-begg-all-for-mimi-founder-secrets-to-success/6374bbca-4a4a-4495-8719-86b3fb02cbbd" data-widget-id="AR_5"></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><span>What are three daily habits you always stick to?</span></strong></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Morning matcha, daily gratitude, and 'no-phone' time before bed.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><span>Lots of Aussies are looking for a career change — what small action can help them get ahead of other candidates?</span></strong></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>What stands out to me is when applicants take the time to attend to the finer details.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>You'd be surprised at how many applications don't have a cover letter or have spelling errors!</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><span>What financial myth do you wish you never bought into?</span></strong></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>In my first ever car, when I was 18, I believed that if I put my windows down the car would go slower and therefore use more petrol.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>So even in summer, in 30 degree heat, I would keep my windows up and never use the aircon to save money.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><strong><span>What do you wish you could tell your 20-year-old self?</span></strong></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>Last year [Begg turned 20 in 2024] was a wild one as it was the first year of my brand All For Mimi.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><span>I would tell my 20-year-old self to speak kindly to herself, take each "mistake" as a learning curve, and keep moving forward.</span></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><em><strong><span>Have you got a story? Contact</span></strong></em><span> </span><strong><em><span>reporter Maddison Leach at</span></em></strong><span> </span><a href="mailto:mleach@nine.com.au" target="_blank" title="mleach@nine.com.au"><strong><em><span>mleach@nine.com.au</span></em></strong></a></div></div><div class="block-content"><div class="styles__Container-sc-1ylecsg-0 goULFa"><a href="https://www.9news.com.au/national/how-to-follow-9news-digital/29855bb1-ad3d-4c38-bc25-3cb52af1216f" target="_blank"><strong><em><span>DOWNLOAD THE 9NEWS APP</span></em></strong></a><strong><em><span>: Stay across all the latest in breaking news, sport, politics and the weather via our news app and get notifications sent straight to your smartphone. 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